Cookie Policy

This Policy governs the deployment, utilization, storage, and processing of cookies and analogous tracking technologies across all digital properties, domains, subdomains, applications, portals, dashboards, and online interfaces operated, administered, or controlled by the Company including but not limited to:

and all associated microsites and digital infrastructures (collectively referred to as the "Platforms").

By accessing or continuing to use the Platforms, the user ("User" or "Client") acknowledges and consents to the use of cookies and tracking technologies in accordance with this Policy.

1. Nature and Definition of Cookies

For the purpose of this Policy, the term "Cookies" shall include small data files, text files, pixel tags, web beacons, tracking scripts, device fingerprinting mechanisms, software development kits, local storage objects, session identifiers, and any analogous technology capable of storing or retrieving information from a User's device.

Cookies may be placed directly by the Company ("First Party Cookies") or by authorized third party service providers ("Third Party Cookies").

Cookies do not ordinarily execute code or contain viruses. However, they may uniquely identify browser sessions, user devices, and interaction behavior.

2. Purpose of Cookie Deployment

The Company deploys cookies and tracking technologies for legitimate business and operational purposes including but not limited to:

• facilitating core website functionality;
• maintaining secure session authentication;
• remembering user preferences and configuration settings;
• monitoring traffic patterns and user behavior;
• analyzing engagement metrics;
• measuring advertising campaign performance;
• enabling retargeting and remarketing activities;
• detecting fraudulent or suspicious activity;
• recording device and browser characteristics;
• tracking button clicks, scroll behavior, and navigation paths;
• collecting anonymized statistical insights;
• enabling CRM, HRM, ERP, and dashboard functionality;
• improving overall platform performance and stability.

The Company utilizes cookies in order to optimize user experience and to evaluate the effectiveness of digital marketing campaigns conducted across platforms including but not limited to Google, Meta (Facebook and Instagram), LinkedIn, and YouTube.

3. Categories of Cookies Utilized

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of the Platforms and cannot be disabled in system architecture. They facilitate core functionalities such as secure login authentication, session continuity, fraud prevention, and access to restricted areas such as CRM, HRM, ERP, and client dashboards.

Without these cookies, certain services may not function properly.

3.2 Performance and Analytics Cookies

These cookies collect aggregated and anonymized data concerning user interactions including but not limited to:

• IP address (masked or full as applicable);
• browser type and version;
• operating system;
• device configuration;
• screen resolution;
• geographical approximation;
• pages visited;
• time spent on page;
• clickstream behavior;
• bounce rate;
• navigation flow.

Such cookies enable the Company to evaluate usage trends and improve service delivery.

3.3 Functional Cookies

These cookies allow the Platforms to remember user preferences such as language selection, login details, interface configuration, and display settings, thereby enhancing user convenience.

3.4 Advertising and Marketing Cookies

These cookies may track browsing behavior across websites to deliver relevant advertisements and remarketing campaigns. They may also measure conversion metrics, cost per click, campaign engagement, and ad performance.

Third party advertising partners may place such cookies subject to their respective privacy policies.

3.5 Security and Fraud Detection Cookies

These cookies assist in identifying suspicious activity, unusual login attempts, potential misuse of VPN or proxy services, and abnormal device fingerprinting patterns for risk mitigation.

4. Third Party Cookie Technologies

The Company utilizes third party service providers for analytics, advertising, performance tracking, and infrastructure management. Such entities may deploy cookies including but not limited to:

• Google Analytics;
• Google Tag Manager;
• Google Ads;
• Meta Pixel;
• LinkedIn Insight Tag;
• YouTube Analytics;
• CRM integrations;
• Email marketing platforms;
• Cloud hosting providers.

The Company does not exercise direct control over third party cookie deployment mechanisms, and users are advised to consult respective third party privacy policies for detailed disclosures.

5. Data Collected Through Cookies

Cookies may collect or process information including but not limited to:

• IP address;
• device identifiers;
• browser version;
• operating system;
• location approximation;
• interaction timestamps;
• referral URLs;
• advertising identifiers;
• session duration;
• form interaction data;
• button usage logs;
• VPN detection signals.

Such information may be combined with personal data voluntarily provided by the User where necessary for operational purposes.

6. Legal Basis for Cookie Processing

Cookies are deployed based upon:

• legitimate business interest;
• user consent where applicable;
• contractual necessity for service delivery;
• compliance with applicable law including Information Technology Act, 2000 and associated rules;
• international compliance standards including GDPR and CCPA where applicable.

Continued usage of the Platforms after cookie notification shall be construed as consent to such deployment.

7. User Control and Cookie Management

Users may manage cookie preferences through browser settings. Most web browsers permit users to:

• delete existing cookies;
• block new cookies;
• receive notifications when cookies are placed;
• disable third party cookies;
• restrict tracking mechanisms.

However, disabling cookies may adversely impact functionality including access to CRM systems, dashboards, login portals, or secure areas.

The Company shall not be liable for diminished user experience resulting from manual cookie restriction.

8. Data Retention

Cookie derived data shall be retained for duration necessary to fulfill the purposes outlined herein or as required under applicable law. Session cookies are generally deleted upon browser closure, whereas persistent cookies may remain stored for a defined retention period unless manually deleted by the User.

9. Cross Border Data Transfer

Where analytics or advertising platforms process cookie data outside India, such processing shall be undertaken pursuant to legitimate contractual arrangements and subject to applicable legal safeguards.

10. Modification of Policy

The Company reserves the absolute right to amend, modify, supplement, or restate this Cookie Policy at its sole discretion. Updated versions shall be published with revised effective date. Continued use of the Platforms shall constitute acceptance of such amendments.

11. Governing Law and Jurisdiction

This Policy shall be governed by the laws of India including but not limited to the Information Technology Act, 2000 and applicable subordinate legislation. Any dispute arising under this Policy shall first be referred to arbitration in accordance with the Arbitration and Conciliation Act, 1996. Failing resolution, exclusive jurisdiction shall vest with courts situated in Pune, Maharashtra.