1
CPC / CPM
Cost per click vs cost per thousand impressions — how ad platforms charge.
Resource Guide
Digital Marketing Glossary
Common terms explained plainly
4 sections · Free guide from Lets Manage Global
2
ROAS
Return on ad spend — revenue divided by ad cost.
3
Landing page
The page users reach after clicking an ad — should match ad promise.
4
Retargeting
Showing ads to people who already visited your site or engaged with content.
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