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Resource Guide

Digital Marketing Glossary

Common terms explained plainly

1 CPC / CPM

Cost per click vs cost per thousand impressions — how ad platforms charge.

2 ROAS

Return on ad spend — revenue divided by ad cost.

3 Landing page

The page users reach after clicking an ad — should match ad promise.

4 Retargeting

Showing ads to people who already visited your site or engaged with content.

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